Ossia International Limited milestones/Evolution
Mastered with shoe-manufacturing skills, the Goh Brothers left their sleepy village in Malaysia for Singapore and set up men’s shoe factory, ‘De Classici Shoe Manufacturer’, with an initial capital of S$5,000, operating from a 50sqm factory. Created a house brand ‘De Classici’.
Ossia Trading Co. was formed to import and export shoes (men, women, children) from Japan, Taiwan, Thailand, Indonesia, Malaysia, Hong Kong, China, and wholesale to the region.
1984 – 1986
The first retail store was opened in 1984 selling men and ladies footwear under the brand ‘Christine Shoe’ at Parkway Parade. The following year, in 1985, the second store, “Washington”, specializing in men and children footwear was opened. In 1986, “De Classici Boutique”, selling high-end luxury handbags, belts and accessories such as Cartier, Gucci, Alfred Dunhill, Givenchy, Balenciaga and DuPont, was opened.
1990 – 1995
In 1990, Ossia International Private Limited was formed to take over the business of Ossia Trading Co. and ventured into new categories of sporting goods, golf and accessories. Its first retail outlet for lifestyle sporting and accessories – World Of Sports was opened in Yaohan Katong (Parkway Parade) on 9th August 1991 and within a month, World of Sports opened its 2nd outlet in Yaohan Thomson (now known as Thomson Plaza)
In 1994, Ossia further enlarged its core business to include fashion, apparel and accessories, thereby strengthening its position as a ‘Total Lifestyle, Total Family’ concept, which aim to build business to cater for all ages at all times.
In 1995, World Of Sports Singapore was segregated from Ossia and started to operate independently.
Ossia won the following awards: Rotary-ASME Entrepreneur Of The Year Award, Singapore Enterprise 50 award (rank 14) and Inaugural Singapore Marketing Award.
Awarded the Singapore Enterprise 50 award (rank 7) and was listed thereafter on the main board of the Singapore Exchange on Nov 20, 1996, with strong presence in 6 key regional markets: Singapore, Malaysia, Australia, Taiwan, Hong Kong and Indonesia. Ossia’s core competencies are marketing and distribution.
In 1997, Ossia Building, regional headquarter and logistics hub was completed. Its main purpose is to serve as a hub for consolidation and distribution of goods regionally. It is equipped with state of the art facilities such as Automated Storage and Retrieval System (ASRS).
Awarded the ‘International Retailer Of The Year’ for Asia Pacific by International Sporting Goods Association. Over the years, Ossia has been conferred several awards including American Express Service Award, Singapore Retailer Association Award, International Retailer Of The Year Award for Asia Pacific, among others.
Joint venture with Harvey Norman Holdings Limited, Australia’s largest electronics & home furnishing listed chain, to invest in Pertama Holdings Ltd (listed in the main board of the Singapore Exchange) – the largest Retailer of electronics & home furnishing products in Singapore and Malaysia.
Ossia International Limited remains as one of the leading pan Asian retailer with exclusive distribution, license and franchise rights to over 100 leading international brands in sporting goods, golf, footwear, bags, accessories and luxury/lifestyle fashion apparel with distribution network in excess of 1,400 channels / outlets spanning across the Asia Pacific. The Group currently has more than 200 retail stores and more than 1,000 wholesale network in footwear, bags, golf and apparel.