Mr Goh Ching Huat, Steven

Chief Executive Officer / Executive Director


Steven is an exemplary model of a successful businessman, a loving husband and a devoted father of three girls. His wife is a homemaker. Steven’s passion is for motorsports and photography. Spanning three decades of hard work and solid business acumen have certainly paid off handsomely.

Steven was born in Padas, a small village in Negri Sembilan, Malaysia, the youngest son of the Goh’s family. In 1982, Steven and his brothers left their hometown for Merlion City- Singapore, in search of better opportunities and to fulfill his childhood dreams. They pooled all their savings of S$5,000 and their shoe-making skills, and ventured into the shoe manufacturing business. They successfully set up their first factory at Bartley Road, a modest shoe shop house of 50 square meters. Their first brand, ‘De Classici’ Shoe manufacturing was born. Always aspiring, in 1983, Steven and his brothers started Ossia Trading Co., a company specializing in importing and exporting of men, women, children shoes from Japan, Taiwan, Thailand, Indonesia, Malaysia, Hong Kong, China, and wholesale to the region.  In 1991, Steven opened its very first World of Sports outlet in Yaohan Katong (Parkway Parade) and within a month, its 2nd outlet was opened in Yaohan Thomson (now known as Thomson Plaza).

Since its inception, World of Sports has been known as customer’s preferred retail sports store that provides customers with the best shopping experience and products sold are tailored to meet customers’ needs across different segments. It provides customers with a vast assortment of product categories; well-known brands would include Mizuno, Salomon, Spalding and Brooks. Being always committed to innovate, Steven also ensures that his stores are continuously enhanced, ensuring that customer satisfaction is sustained. World of Sports strives to train retail staffs with extensive product knowledge so as to better assist customers in their purchasing process. Indeed, hard work was recognized, World of Sports received numerous awards for its enthusiasm towards providing excellent customer service. In 2001, World of Sports received the American Express Service Excellence Award, Singapore Retailers Association (Excellent Gold Circle Award, Excellent Service Award), and International Retailer of the Year Award for Asia Pacific. Till date, World of Sports has more than 70 retail stores in Singapore, Malaysia, Vietnam and Cambodia and is also proud to be a sponsor for many sporting events. Its largest store in Singapore is at Isetan Orchard comprising of 5,700sft. The Group is also licensed to produce selected international brands apparel and accessories (Elle Active, Mizuno, Head, Columbia and Salomon), Steven also has the foresight to expand its operations in the areas of design, merchandising, product development and distribution functions of the products.

An opportunity knock on Steven’s doors and in 1995, Steven established World of Golf. The objective was to cater to all golfers’ needs; providing them with golf equipment, golf wear and even, golf accessories. It is one of the leading golf distributors and retailers in Singapore, carrying some of the world’s well-known brands like Bridgestone golf, PRGR, Kasco, Precise, Tourstage, Precept and many others…. Holding a strong believe in technology, performance and passion, World of Golf has been progressively growing over the years. By far, there are a total of 7 outlets across the region, with its largest outlet situated at The Shoppes at Marina Bay Sands, comprising of 2,551sft.

Always a trendsetter, Steven is well known for his fashion style and his creativeness in design, in 2006, Steven turned his attention to assimilate knowledge and research on the Luxury Fashion and Lifestyle Fashion labels, capitalizing on their real value and undeniable potential. Again, this maverick businessman proved that he has an eye on things that can become the next incredible market and he is indeed the man with a Midas touch. Incredibly, the Group appropriated a considerable number of esteemed brands, notably from 2007 onwards. In December 2007, he formulated his very own luxury lifestyle boutique – Bread & Butter, which carries over 20 international premium denim labels. Since its inception, Bread & Butter has been well received in Singapore and Malaysia, and recently opened its largest boutique, comprising of 3,800sft located in Pavilion Kl, Malaysia. Steven also started his very first luxury concept boutique, 6Five Barcode at ION Shopping mall in July 2009. The boutique currently carries celebrities’ favorite brands such as TATA baby, Pierre Balmain, Just Cavalli, Versace, CNC, Versus Jeans, Ice by Iceberg and many others…

Steven is also the Director of subsidiary companies, namely, VGO Corporation Limited (VGO CORP) and Internet Technology Group Limited (ITG Group). VGO Corporation Limited is a Hospitality Company, which specializes in hotel and resort development & management. Its first resort is due to open in 2nd quarter of 2013 in Maldives. ITG Group is a property developer company and it is currently developing a mixed residential project, which consists of condominium and a shopping mall in Nanchang County at Jiang Xi Province China. It is building 17 blocks of residential over a land area of 137,399.50m2 (approximately 1479,000 sqft)

Moving forward, Steven’s is now focused on the overall strategy and helming the direction of the OSSIA and his plan is to equalize his retail, hospitality and property portfolios.